Alissa Finerman has been providing motivation and coaching advice on Universal Sports’ “Competitive Edge” for the past two months. Since June 5th, she has already written 9 different articles ranging from the power of setting goals to understanding your comfort zone.

I think it’s great to see sport psychology-related articles on a mainstream site like Universal Sports. The sport psych movement has really been building speed in the past 30 years or so. Check out our sport psychology topics tag, just click the related links below.

Alissa has been providing her services as a life coach and motivational speaker through her own company, Finerman Living. She has worked with both athletes and business executives, which seems to come naturally to someone who is at home both on Wall Street and in the professional tennis circuit.

I think she sounds exhaustively enthusiastic! But it’s good to know there are living spark plugs out there to help get the rest of us up and running.

Check out Alissa Finerman’s Competitive Edge articles on UniversalSports.com.