I think this campagne (eng: campaign) looks amazing! First of all, you know I love Photoshop – so I was pumped that in the Making of Campagne 2009 video I saw on the17thman (via DailyMotion by tvarena) they show a time-lapse of how the images were photoshopped together.

Naturally I strolled on over to the Arena International website to check out their other ad campaigns. Very cool visuals!

In a recent statement on their website, Arena announced that they are “pleased to learn that the latest version of Powerskin X-Glide has been approved.” They also shared some background on their experiences with the FINA approval process.

Similar to blueseventy, Arena commissioned additional third party testing to present to FINA in response to the interpretation that the suits had the potential to trap air. Read the full statement: Arena Company Position about Racing Swimwear Approval