Thursday, April 22, 2010

Swimsuit Packaging vs. Excessive Packaging Failures

Swimsuit packaging

It’s Earth Day, and that means taking time to reflect on humanity’s impact on our one-and-only planet. Because Kast-A-Way Swimwear accepts orders in brick-and-mortar stores as well as online, we have a large volume of items coming in an out on a regular basis. In the spirit of Earth Day, I wanted to assess where we stand on the eco-friendly spectrum in terms of swimsuit packaging for shipments. I also put my web surfing skills to use by rounding up some of the EPIC FAILures for excessive packaging that I could find online.

First, let’s talk swimsuits. Luckily, swimsuits don’t have any moving or fragile parts that might require additional insulation. That’s not to say swimsuits are carelessly shipped – the packaging must still protect against water damage, include a flat surface for a shipping label and tracking barcode, and prevent the suit from being torn or stretched when coming in contact with other packages.

Suits arrive in large boxes that contain small individual boxes for each suit. That may seem like a lot of boxes, but these suits are going to be individually sold and shipped so they need their own container. Packaging is reduced on the manufacturer’s end because little to no padding or insulation is needed to ship swimsuits. Each Speedo swimsuit box is made of 100% recycled paper products.

Next, shipping the box requires a light-weight, waterproof method that will protect the suit from being damaged in the process. The result: polyethylene mailing envelope. This envelope is durable and perfectly fits the dimensions of the box. The ‘poly’ mailer is made of LDPE (low density polyethylene) and can be recycled wherever plastic recycle code No. 4 is accepted.

Overall, I’d say the swimsuit package and shipping materials score fairly high on a hypothetical appropriate amount of packaging scale. Now let’s check out some of the worst examples of conservative packaging. The epic excessive package stories found online:

1. HP ships Dual In-line Memory Module (DIMM)
HP DIMM Packing fail
Posted on theregister.co.uk, Hewlett Packard sent a large box filled with airbags to ship a small computer chip.

2. Office Basics ships one pen…
Pen package failure
Posted on badluckcity.wordpress.com, this office supply (singular) arrived courtesy of Office Basics.

3. Individually wrapped bananas
individually wrapped bananas
Posted by Son of Five Rivers Blog, these bananas are individually packed on a polystyrene plate covered in plastic wrap!

4. Camera memory card from Amazon.com
memory card excessive package
This picture, also from theregister.co.uk, shows how Amazon shipped a memory card for a digital camera.

5. Playbill and CD in a HUGE box
packing for CD and playbill excessive
There is actually a Flickr photostream just for over-packaged products. Here are the steps it took one user to unpack a CD and playbill from a huge box.

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4 Comments:

Braden K. says:

I wish Speedo would figure out a way to REUSE those boxes, rather than simply recycling them. There is a misconception about recycling, that it saves the universe. But what people overlook is that recycling is a manufacturing process, and manufacturing processes spew pollutants into the air.

I mean, why not just have the swim shops ship all of the boxes back to Speedo to use over again?

Glenn Mills says:

What timing. In our newsletter today, we announced how we’re going to be switching over all our packaging to smaller, non-plastic, recycled sleeves to ship all our DVDs. Not to promote too much, but here’s a link to today’s newsletter featuring how we’re trying to go green:

http://us1.campaign-archive.com/?u=37b656ab286040e58253e488b&id=0b704f1594

Thanks,
Glenn

How Can Swimming Go Green(er)? | The Swimmers Circle says:

[...] so I know I’m a few days late for Earth Day, but I saw an interesting article today on the Kast-Away Swim Wear Blog. They come to the conclusion that compared to many other businesses (including the [...]

Mike Orlowski says:

Packaging has made great progress in recent years but at times the packaging that ships in a larger box than necessary was because the shipping clerk did not follow procedure. There are a lot of contract packaging providers that use cheap labor and if they don’t follow proper procedures this could be a problem. HP and Amazon have also improved a great deal on the packaging they provide. Take the Amazon Kindle reader – It is packaged in a small molded pulp tray and inside a small box that is very close to form fitting. These companies are working towards more streamlined packaging but problems still exist. The reusable box is out there but the cost is still a bit much for some companies. We will see it more in the future.

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