Wednesday, July 28, 2010

New Arena Print Campaign Features International “Dream Team” Of 11 Athletes

arena swim dream team

A few hours ago, the Arena Water Instinct page on Facebook posted photos from their global print campaign featuring a “Dream Team” of 11 top swimming stars. This is the first time an international line-up has appeared in the same Arena ad campaign, and it is quite the diverse group!

From the press release, the “dream team” includes:

“Brazilian Cesar Cielo, … German Paul Biedermann, … Frenchman Alain Bernard, … Americans Aaron Peirsol, … Rebecca Soni, … and Eric Shanteau, … the Dane Lotte Friis, … Swede Therese Alshammar, … British sprinter Francesca Halsall, … Tunisian Oussama Mellouli, … and the Serb Milorad Cavic” (source).

Friday, December 18, 2009

In Brief…

kast-a-way swimwear in brief

> Tiger supported by swimmer Phelps and basketball’s Artest Herald Sun
> Photographing Diver Matthew Mitcham MostBeautifulMan.com
> ‘Diving Queen’ reigns at E.Asian Games AFP
> Arena Is Back In America SCAQ Blog
> Growing Bolder – Dara Torres: Age is Just a Number the17thman
> I’ve Been Outed as the Goggle Monster Rob Aquatics
> Goggle Twitter Fun the17thman
> Depth Charge by Chris DeSantis SwimmingWorld.TV

Monday, November 16, 2009

“The Supersuit” Makes TIME List: 50 Best Inventions Of 2009

time magazine top 50 inventions of 2009 arena x-glide

TIME Magazine’s website, TIME.com, posted an article listing their picks for the 50 Best Inventions of 2009. Found via the17thman, the article singles out the Arena X-Glide when talking about Supersuits – stating that this invention was able to outrace Michael Phelps in the 2009 FINA World Championships.

Users rated the Arena “Supersuit” an average of 43 out of 100 on a scale of importance, and the suit appears as #42 on the list of 50. Ranking ahead of supersuits are #39 The Levitating Mouse, #40 The Edible Race Car, and #41 The High-Speed Helicopter.

Topping the list, the NASA Ares Rockets are listed as the best invention of 2009.

Friday, October 16, 2009

2010 FINA Approved Suit List For Competition Swimwear

fina approved suit list 2010

Yesterday, while I was blogging about WWE Wrestling, FINA released the 2010 Approved Suit List. I think that’s what my readers look for in a blog – priorities and attention to detail – LOLz!

In any case, here is the 2010 FINA Approved Suit List for tech suits (found via SwimTechGeek from FINA.org).

>classic
Applicant/Manufacturer Type of Swimwear
Arena Italia S.p.A. X-Flat classic men
Arena Italia S.p.A. X-Flat pants-short men
Arena Italia S.p.A. X-Flat classic women
Arena Italia S.p.A. Powerskin Version A classic men
Arena Italia S.p.A. Powerskin Version A pants-short men
Arena Italia S.p.A. Powerskin Version B pants-short men
Descente OAR-0528M pants-short men
Descente OAR-0522W full-knee women
Descente Shin_rev ARN-8509M classic men
Descente Shin_rev ARN-8504W classic women
Descente Aile bleue ARN-6009M classic men
Diana Submarine 201M pants-short men
Diana Submarine 213W full-knee women
Diana Submarine 243W full-knee women
Finis Inc. Hydrospeed 2 Bladeback classic women
Finis Inc. Hydrospeed 2 Brief classic men
Mizuno Corporation MX pants-short men
Mizuno Corporation MX full-knee women
Nike Hydra II – brief TCSS0096 classic men
Nike Hydra II – jammer TCSS0097 pants-short men
Nike Hydra – Jammer N76000 pants-short men
Nike Hydra N76002 classic men
Nike Swift II -Jammer TCSS0093 pants-short men
Nike Swift II – brief TCSS0092 classic men
Orvar/Aquazone USA R-1 pants-short men
Orvar/Aquazone USA R-1 classic women
Orvar/Aquazone USA R-1 full-knee women
Rocket Science Sports Rocket Light classic women
Speedo AQUABLADE Record Breaker Kneeskin full-knee women
Speedo AQUABLADE Hydroshort pants-short men
Speedo Fastskin FS II Record Breaker Kneeskin full-knee women
Speedo Fastskin FS II Jammer pants-short men
Speedo FSPro Record Breaker classic women
Speedo Fastskin XT Record Breaker Kneeskin full-knee women
Speedo Fastskin XT Brief classic men
Speedo Fastskin XT Jammer pants-short men
Speedo Fastskin Record Breaker Kneeskin full-knee women
Speedo Fastskin Jammer pants-short men
Speedo LZR Racer Elite Record Breaker classic women
Speedo LZR Racer Elite Record Breaker Kneeskin full-knee women
Speedo LZR Racer Elite Jammer pants-short men
Speedo LZR Pro Record Breaker classic women
Speedo LZR Pro Record Breaker Kneeskin full-knee women
Speedo LZR Pro Jammer pants-short men
Speedo LZR Comp Record Breaker classic women
Speedo LZR Comp Record Breaker Kneeskin full-knee women
Speedo LZR Comp Jammer pants-short men
Tyr Sports Inc. Tracer Light Racer classic men
Tyr Sports Inc. Tracer Light Aeroback classic women
Tyr Sports Inc. Tracer Light Straight Racer classic men
Tyr Sports Inc. Tracer Light Racer C Series classic men
Tyr Sports Inc. Tracer Light Aeroback C Series classic women
Tyr Sports Inc. Tracer Light Aeroback SII classic women
Tyr Sports Inc. Tracer Light Aeroback SII C Series full women
Tyr Sports Inc. Tracer Light Straight Racer C Series classic men
Tyr Sports Inc. Tracer Light Openback C Series women
Tyr Sports Inc. Tracer Light Openback classic women
Tyr Sports Inc. Tracer Light Titan Racer classic men
Tyr Sports Inc. Tracer Light Titan Racer C Series classic men

Monday, August 3, 2009

Arena X-Glide vs. Jaked 01 In World Champ Suit Medal Count

jaked 01 and arena x-glide world championship medal count
Photo via Yahoo! Sports from GERARD JULIEN/AFP/Getty Images

Craig Lord at SwimNews.com has created a medal table for the 2009 FINA World Championship “Suit Wars.” It looks like the most gold medals were won in the Arena X-Glide (14) compared to 9 golds in the Jaked 01. However, the Jaked 01 was used in the most overall medal swims, with 37 total medals vs. 36 medals won in the X-Glide.

Of course, this doesn’t mean that the suits themselves won the medals. But this table does show which suits were chosen by the top athletes who made it to the podium.

Sunday, July 5, 2009

In Brief…

kast-a-way swimwear in brief

> Phelps Subway Ads To Air This Week the17thman
> Speedo athlete: Andrew Lauterstein fourth fastest 100m fly in Arena X-Glide! SCAQ Blog
> Day 1 Photo Gallery from Belgrade World University Games
> U.S. opens World University Games with a pair of bronze medals USA Diving
> To switch suits, or not to switch suits? Universal Sports via Associated Press
> Italian swimmer skinsuit splits during the Mediterranean Games Daily Mail via swimHardy
> Michael Phelps and swim suits under spotlight at US championships Telegraph.co.uk
> Woman driver ‘parks’ her car in California swimming pool and walks away uninjured Daily Mail

Thursday, June 25, 2009

Arena: Making of Campagne 2009

I think this campagne (eng: campaign) looks amazing! First of all, you know I love Photoshop – so I was pumped that in the Making of Campagne 2009 video I saw on the17thman (via DailyMotion by tvarena) they show a time-lapse of how the images were photoshopped together.

arena ad campaign 2009

Naturally I strolled on over to the Arena International website to check out their other ad campaigns. Very cool visuals!

arena ad campaign 2009

In a recent statement on their website, Arena announced that they are “pleased to learn that the latest version of Powerskin X-Glide has been approved.” They also shared some background on their experiences with the FINA approval process.

arena ad campaign 2009

Similar to blueseventy, Arena commissioned additional third party testing to present to FINA in response to the interpretation that the suits had the potential to trap air. Read the full statement: Arena Company Position about Racing Swimwear Approval

arena ad campaign 2009arena ad campaign 2009

Sunday, May 10, 2009

Ryosuke Irie Tops Lochte’s 200 Back WR By Over A Second

ryosuke irie tops lochte 200 back recordThis weekend, the Japan vs. Australia Duel in the Pool went down in Canberra, Australia. Jumping out of the headlines was the world record swim by Ryosuke Irie of Japan (1:52.86), who beat Ryan Lochte’s 200 Backstroke WR time (1:53.94) by over a second. Yes, Ryosuke Irie was wearing an unapproved Arena X-Glide at the time, but that’s still pretty darn impressive! (source).

[Correction 5-11-09: according to an article on SwimNews.com, Irie “was NOT wearing an arena X-Glide but the leggings version of an entirely new, collaboration suit, developed

Thursday, April 30, 2009

In Brief…

kast-a-way swimwear in brief

> Alain Bernard Wearing a Prototype of the Arena X-Glide Swimsuit from the17thman
> Fitness Basics: Swimming Is for Everyone by WebMD
> Feeding Wild Dolphins is Illegal, Cartoon PSA from Dolphin Research Center
> In The Arena: Cesar Cielo Vs Alain Bernard by SwimNews.com
> 19th Century Pool Toys, A History of Gadgets and Fins on BNET
> $20 Onion Goggles? Just Use Your Swim Goggles on Chowhound
> Paula Abdul: Adam Lambert is Like Michael Phelps via The Huffington Post
> The Most Informative Article I Have Ever Read Regarding the Jaked! from SCAQ Blog


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