It’s Tuesday, so of course I was watching The Biggest Loser on NBC when I saw an ad for the Opening Ceremonies for the 2010 Winter Olympics in Vancouver. But the ad wasn’t what I expected. I looked up from my laptop to see Jason Lezak’s anchor leg in the Men’s 4 x 100m Freestyle Relay in the 2008 Summer Olympics.
There’s nothing wrong with re-living a great American moment, but since this isn’t the first incident, I’m worried that the best marketing strategy for the Winter Olympics is: “Hey, remember how cool the Summer Olympics were? Watch the Winter Olympics!”
Maybe not everyone is as excited for figure skating as I am (my cat’s name is Sasha Cohen), but there has to be something universally appealing about the Winter Games. What about footage of snowboard halfpipe set to alternative rock music? That do anything for ya? How about downhill skiers flying around turns in slow motion with the AllState insurance guy narrating with a message of perseverance and hope? Getting excited?
Maybe swimming is just that much cooler than every winter sport.