The sport of swimming fluctuates in popularity, and usually experiences an increase following the Olympic cycle. According to a survey by the National Sporting Goods Association, swimming is the 3rd most popular sport based on participation (not necessarily formal participation on a team).
In fact, an estimated 51,900,000 people (age 7 and up) participated in swimming during 2010, an increase of 3.4% since 2008. (Participation, based on the survey parameters, means swimming at least 6 times during the year). The only “sports” ahead of swimming were Exercising with Equipment and Exercise Walking.
More swimmers means more swimsuits, and an opportunity to reach new communities. Recently, Kast-A-Way Swimwear was awarded the chance to open a retail Pro Shop inside the new Greensboro Aquatic Center in Greensboro, North Carolina. As construction draws to a close, the GAC will become a state-of-the-art aquatics facility with 3 pools and a seating capacity of 2,500. The facilities should be open to the public on September 12, following a Grand Opening celebration the last week of August.
The GAC already has plans to host the YMCA National Short Course Swimming Championship competition on April 2, 2012, and the 2012 USMS Spring Nationals.